Youngjin Yoo is the Director of Center for Design+Innovation at Temple University, where he is Professor in Management Information Systems and Strategy, and Irwin L. Gross Research Fellow at the Fox School of Business and Management at Temple University. He is also the founder of Urban Apps & Maps Studio, an interdisciplinary initiative for digital urban entrepreneurship in North Philadelphia. Prior to joining Temple University, he was the Lewis-Progressive Chair of Management at Case Western Reserve University. He is a visiting professor at the University of Chamlers in Sweden. He was a summer research fellow at NASA in summer of 2001 and spent a year as a research associate in 2003 – 2004 at NASA Glenn Research Center. He was also a visiting professor at Viktoria Institute in Sweden, Hitotsubashi University in Japan, Korea Advanced Institute of Science and Technology, Hong Kong City University and Tokyo University of Science, Japan. He holds a PhD in Information Systems from the University of Maryland. His research interests include: digital innovation, design, experiential computing and knowledge management. He has received over $2 million in research grant from National Science Foundation, NASA and Samsung Electronics. His work was published at leading academic journals such as MIS Quarterly, Information Systems Research, Organization Science, the Communications of the ACM, and the Academy of Management Journal among others. He is on the editorial boards of MIS Quarterly (associate editor), Organization Science, Scandinavian Journal of Information Systems, and Information and Organization. He was a former senior editor of the Journal of Strategic Information Systems and an associate editor of Information Systems Research and Management Science. Recently, he was ranked #1 in the world for year 2010 for his research productivity published in top MIS journals. Currently, he is coediting a special issue of Organization Science on digital innovation. He has worked with leading companies including Samsung Electronics, American Greetings, Bendix, Moen, Intel, Ford Motor Company, Andersen Consulting, IDEO, Gehry and Partners, University Hospitals in Cleveland, American Management Systems, Lotus, NASA, Parker Hannifin, Poly One and the Department of Housing and Urban Development.