Following the completion of the fieldwork, youth shared their observations of the lunch truck experience with the rest of their groups. Many groups laid their printed photos out on their tables so that everyone could collectively and effectively define the lunch truck system. While observing pictures and video, Dr. James Moustefellos also instructed the youth and mentors to each talk about their personal experience with the lunch truck for three minutes. As each member of the group discussed their experience, his or her fellow group members were expected to write down all of the words that stood out to them on sticky notes.
The words that the youth wrote down on the sticky notes had direct relation to their experiences buying lunch. After each group member told their story, Dr. Moustefellos instructed youth to organize the sticky notes into categories. Sample categories included, “Customer Interaction”, “Price”, “Reputation” and “Food Choices”.
After grouping the sticky notes into categories, youth were expected to use those categories to define “What is a Lunch Truck”. Each group created a concise statement to define the lunch truck unique to their own experiences with their assessments. These statements allowed the youth to understand business marketing strategies and how design thinking plays a pertinent role in creating a business model. Youth were also required to list the key components of a lunch truck in order to support their statement. These lists helped some groups to refine their definitions, which showed them the importance of conducting a thorough design process in the professional world.
Written By: Sienna Vance
Photos By: Sienna Vance